By Scott D. Anthony
Even the best-performing businesses finally stall. maintaining momentumand ultimate an excellent development companytakes a system.
Scott Anthony and David Duncan name the program a Growth Factory.” They’ve noticeable it paintings in a small set of elite businesses that experience created environments the place innovation is either repeatable and trustworthy, now not relegated to an off-site or remoted department that has no actual connection to the organization’s future.
In this HBR unmarried, Anthony and Duncan draw on their large adventure operating with those progress manufacturing facility organizationsmost particularly Procter & Gamble and Citigroup. They spotlight the 4 major elements that make innovation repeatable and trustworthy, bringing up actual examples of what P&G, Citi, or even their very own enterprise, Innosight, have passed through to stick firmly on a course towards progress regardless of large demanding situations. they give useful suggestion on how one can placed their method into motion on your personal companywhether it’s a wide multinational or a small start-up.
HBR Singles offer short but effective enterprise rules for today’s pondering specialist. they're to be had digitally at HBR.org and during the Kindle shop, the iBookstore, and different ebooksellers.
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Extra resources for Building a Growth Factory
Of course, one critical component is the company’s famous commitment to original consumer research. The company conducts more than twenty thousand market studies a year. Hundreds of people are solely dedicated to consumer research. But P&G’s commitment goes further than that. P&G employees—from the chairman down—make a regular habit of visiting consumers in their homes, shopping alongside consumers, or working with consumers. These efforts help give P&G a more intuitive feel for its markets, so it can understand not just what the consumers say they want, but what they want but cannot easily articulate.
Growth Guidelines In the pursuit of new growth, companies inevitably surface and explore a wide range of potential opportunities. Because it’s hard to identify tomorrow’s growth markets with precision, it pays to thoughtfully map out a set of tactical growth guidelines that can show the way to teams as they try to prioritize among different opportunities. These guidelines should include a clear articulation of what types of opportunities are off the table in order to prevent teams from wasting time on pursuits that will ultimately be shut down because they violate the company’s unstated boundaries.
The impact in Japan was immediate. Citi enjoyed a 75 percent increase in customers and a 200 percent increase in assets under management. Its rating in the annual Nikkei retail banking customer satisfaction survey soared from number 57 to number 1 in less than a year. In 2011, Euromoney named Citibank the best bank in Japan. This new retail banking experience is now being rolled out in other geographic areas. Component parts of the Smart Banking platform have spurred further innovation, including a recently launched “360 Station,” which provides 80 percent of the functionality of a branch office in a kiosk.