By Mikael Klintman
This publication develops a groundbreaking, novel method of interpreting moral customer behaviour from the viewpoint of evolutionary concept, illustrating the deeply rooted potentials and bounds inside society for lowering environmental damage.
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Additional resources for Citizen-Consumers and Evolution: Reducing Environmental Harm through Our Social Motivation
Other, less explicit values often fall outside studies of voluntary schemes and the citizen-consumers that use these schemes. Lack of economic resources, for instance, lies behind a large part of people’s limited negative impact on natural resources, through limited car use, energy use, avoidance of flight-transported food products, and so forth (Boström & Klintman, 2009). The ecological motivation approach contends that ecological aspects of citizen-consumers’ values are, or may become, a fundamental part of human nature.
Mead, 1938, p. 68) Furthermore, as has been previously pointed out about changes of habits, we tend to follow the habits of people in the groups we belong to or wish to belong to. Habits make us at least partially predictable as humans, a prerequisite for the stability of social collaboration and communities. Sociologists are eager to point out that habits are tied to various social structures, institutions, norms, physical conditions (such as concerning less environmentally harmful habits, recycling, vegetarian food, public transport, and so forth).
Veblen’s perspective has been invoked in conjunction with green challenges in consumer society in general (Mitchell, 2001; Urry, 2010) and particularly with regard to wasteful practice (Druckman & Jackson, 2009). However, the Veblenian perspective has been largely absent in studies of voluntary green instruments, their preconditions, and possible improvements. But Veblen’ s notions are valuable for understanding the latent social expression of green lifestyle practices with regard to voluntary instruments as well.