Download Clear and to the Point: 8 Psychological Principles for by Stephen M. Kosslyn PDF

By Stephen M. Kosslyn

Real or fake? so much PowerPoint displays are: ·compelling ·illuminating ·informative ·clear and to the purpose resolution: fake Make a metamorphosis following the rules of Stephen Kosslyn: ·a global authority at the visible mind ·a transparent and interesting author Making PowerPoint shows which are transparent, compelling, memorable, or even stress-free isn't an vague paintings. during this publication, Stephen Kosslyn, a popular cognitive neuroscientist, provides 8 easy ideas for developing a presentation that takes good thing about the data sleek technology has found approximately notion, reminiscence, and cognition. utilizing countless numbers of pictures and pattern slides, he indicates the typical errors many folks make and the straightforward how one can repair them. for instance, by no means use underlining to stress a word--the line will bring to an end the ground of letters that experience descending strains (such as p and g), which interferes with the brain's skill to acknowledge textual content. different information contain why you have to kingdom your end in the beginning of a presentation, whilst to take advantage of a line graph as opposed to a bar graph, and the way to take advantage of colour appropriately. via following Kosslyn's rules, someone may be capable of produce a presentation that works!

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Additional resources for Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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This is an error. A presentation lacks the detail and precision of a written report, which makes it inappropriate for this role. But if you want to engage the audience and clearly convey key ideas and a handful of specific points, then a multimedia PowerPoint presentation can be just what you need. 8 Guidelines for the Overall Structure of Your Presentation Eight is an important number, and not just because of the eight psychological principles I’ve summarized. The Buddhists speak of the “eight-fold path to enlightenment,” there are eight cardinal directions on the compass, icons on a computer screen traditionally are multiples of eight pixels wide, and so on.

After the audience laughed, I returned to the cartoon and noted the different modalities of mental imagery, the visual (flowers), auditory (birds), and tactile (breeze and tractor). I finished with a comment that the author of the cartoon was not only a keen observer of human relationships but also a perceptive observer of mental processing, having noticed these important aspects of mental imagery. I then thanked the audience for their attention. Ending on a crisp note like that left a moment of silence, followed by a gratifying amount of applause (probably as much for my treatment of the cartoon as for the talk itself).

8 reflects fundamental facts about how our perceptual systems work, not attributes of the figures or the data themselves. 8. 7, but the atypical group is no longer obvious at first glance. The point: It’s not that graphs are always better than tables; graphs are superior only when they play to our perceptual strengths—and avoid relying on our weaknesses. 7), but not differences among differences in height (this graph). 5. Provide a road map. If the structure of your argument involves making distinct points or addressing a set of related topics, avoid making your presentation one long string; organize it into digestible modules.

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